Do you ever hit the "next blog" button on these Google blogs? It can take you anywhere. I've found that only about half of the time the blog is in English. And many blogs are indecipherable. They seem to be half-formed thoughts; something akin to the plots of dreams. Some make no sense and show no potential for ever making any sense. Others are tightly controlled sales blogs that look like they're tended to hourly. They offer stuffed dolls, clothing lines, or innovative products for parents. Every once in a while you stumble across something vile. There's a"flag blog" button for these blogs; we police ourselves in this interesting mental world revealed by the blogosphere.
Still, there are trends. If you click "next blog" twenty times you will consistently pick up on three things:
1) People want to express themselves.
2) People want to be understood on their terms.
3) People want to connect well.
These are important for anyone working with people to understand.
